Menstruation in a Positive Light
Today as I was doing some research on the usual topic, I ran into the above slogan. Rather than the crappy ones you see in the Canada/US which try to “mask” menstruation or try to pretend it is something horrible, embarrassing or to-be-ignored, it puts a positive light on the reality of a woman’s cycle. Yes, you can debate there are many ways in modern technology to “avoid” having one’s period, BUT let’s assume that most women between menarche and menopause still go through their regular (or sometimes irregular – harhar) cycles. I couldn’t help but smile when I saw the slogan, because it is about time that feminine hygiene manufacturers begin to remove the taboo-ness of menstruation. From what I recall, this world is pretty darn accepting of pornography and I can’t see why people, especially men can’t begin to accept, understand and when possible, make a woman’s period a better thing. Now before I get my head cut off, I’m not saying periods aren’t painful or that they’re the great thing in the world, but it happens.
It wasn’t until today that when I stumbled upon this quote that I decided to also link to another blog which highlights the way in which North Americans still perceive menstruation or at least (to correct myself), North American feminine hygiene companies. I think we (‘we’ as in those who reside in countries who refuse to use menstrual terms properly) have a long way to go before we catch up to the openness of Asian manufacturers, those who do not bother “shielding” the language by using words such as “flow”, “liquid”, “discrete” or things that impact females (especially young ones) to believe that menstruation is a truly evil thing. I’m not promoting the following product but as you can see, Laurier realistically tackles things surrounding menstruation and also using real words such as “periods”, “menstruate”, “menstrual”, “blood”, “menstruation”, “discharge”… and oh my GOD, “panties”! Imagine that, all those words mentioned under a single page meant to describe VIVIDLY some experiences that women may have when using “regular” sanitary pads. Ok, so the page itself gives their product a nice little spin, but at the very least, they are using honest language!
I absolutely ADORE the Kao Laurier F site because the way in which they write their FAQ’s, describe their products and even testimonials do not “shelter” their words. Besides the odd-guy like me who bother reading these sites, only women would read these sites, so why the hell are these companies bothering to make menstruation such a “hidden” thing? What’s wrong with using proper wording if the target-readers are women? It is a very logical comparison to say… a doctor’s reports.. it was written by doctors/nurses FOR doctors/nurses, so they use terminology that THEY understand – so why can’t feminine hygiene companies do the same for their readers? I get tired of seeing stuff like “locks away wetness” or “traps fluid deeply in the core”.. .give me a break. We all know what it is, why don’t people just SAY it?
Sometimes I wonder whether the CEO’s or senior management of North American feminine hygiene products are all run by men who feel that menstruation is a humiliating thing that should avoid direct wording and everything should be “discrete” at all costs…. stop wasting money making crappy ads/slogans that causes negativity towards menstruation/products, making “silent” wrappers, making the product “small”, etc. and make a better end product that helps protect menstruators. Asian feminine hygiene products are beating the crap out of N.A ones all the way from their comfort/absorbency to even the advertisements. Shape up!
Posted on January 21, 2010, in Periodtastic and tagged Feminine Hygiene, Interests, Laurier, Maxi Pads, Menstrual, Menstruating, Menstruation, Opinion, Periods, Sanitary Napkins, Taboo, Thoughts, Women. Bookmark the permalink. 4 Comments.