U by Kotex – Show Me the Hype!
You know, I’ve actually received 2 emails about this on why I haven’t covered anything about the new “U” by Kotex that are being released. Given the big hype over the whole advertisement‘s use of the word “vagina” on public TV, I decided having read 7 blog entries about it in one day is enough for me. Moreover, when you have too many people covering it, the entry just becomes a useless weight to my blog when people have probably read about it somewhere else already. Nevertheless, I’d like to let my readers know that it isn’t that I’m not interested in the new Kotex “U” pads and the way that Kotex is trying to revolutionize the way people think about periods, but I just didn’t want to cover something that’s already been (heh… wait for it….) saturated – :lol:! I’m very happy that a pad/tampon manufacturer is finally making a stand on the whole censorship behind feminine hygiene products. As much as I hate how these companies monopolize on women’s need to feel that they need to be absolutely discrete about their periods, we are finally making progress one-step-at-a-time by first, bringing positive exposure to periods.
Having looked at some information about the “U” pads, I have not been extremely convinced to feel that these pads are revolutionizing menstrual protection. Certainly, part of this game was their “Break the Cycle” campaign and advertisement, but the pad itself does not appear to be groundbreaking technology unlike Always Infinity that truly made me turn my head and say, “Wow, that’s one hell of a new product!” I’ll be frank, I’m not easily impressed by feminine hygiene products… they really need some amazing quality, comfort and price-point to render a nod-of-approval from me. I’m sure they don’t give a shit about what I think, especially because I don’t have menstrual-needs, but these pads have a long way to go before meeting my expectations to their Asia-counterparts!
- Tru-fit wings (to help the pad stay put… a pretty common thing to have amongst most pads, just wings with a fancy name)
- ClearWear cover (keeps you fresh and dry… I guess I’ll find out when I can get my hands on one.. the existing Kotex are pretty soft already)
- MicroMax core (helps lock fluid away fast… I’m wondering if it’s as fast as Always Infinity Infinicel)
- Cottony side-barriers (I suppose this is slightly new, based on the concept-design, a more defined side-barrier, but not sure if it’s any different from the existing softness)
- Colourful wrappers (Are you kidding me? I know you’re trying to change things and be “different” than other brands/types, but the packet-colours help define the absorbency levels and now you’ve messed the whole system up. Even if that’s not the case, really, you’re trying to market a product because it has different coloured wrappers?!! LIKE REALLY?!)
I guess I shouldn’t give such a negative feedback on it yet since I haven’t tested it, but wow… the whole multi-coloured wrappers made me laugh a bit. Unfortunately it would seem that these “U” pads are ultra-thins… and yes, I hate those, lol, sorry for the ultra-thin lovers out there 😛 Too bad they didn’t make a maxi-version of them… HAH. Well I suppose the maxi-version might potentially kill off an “discreteness” due to the size, lol. Nevertheless, I will still of course test them out and make a note of what I think 🙂 I should not be prejudice before trying them out – it is only fair! I’m not quite sure when it is going to arrive in Canada… I thought they were sending out samples and stuff, but it doesn’t appear to have hit-the-shelves yet. I ain’t getting any samples sent to me, so maybe I’ll have to persuade one of my girl-friends to let me send it to their houses? LOL. On an unrelated note, apparently Stayfree has some new pads coming out as well… I wonder if it’s another gimmick where they change the colour around, claim it has some “new technology” so they can jack up the price. I suppose making money off women is really easy… better hide now that I just said that 😀
I believe this campaign has been around for a while and that the greater hype is that they revamped it a bit and brought it into North America. I do remember a while ago already having seen this new rebranding and similar “controversial” advertisements released in Australia and Europe. I don’t know why we’re always the last to get everything, lol. Just as I recall from memory, I looked it up and indeed there is a Kotex Beaver Ad. I’m pretty sure with this entry, I’m already “behind the time” due to my reluctance to cover this topic, so you’re welcome to read about it more in detail about the Break the Cycle Campaign @ re: Cycling sponsored by Kotex. Now all I hope is that I’m able to get my hands a couple of these pads before I fall even further behind with the times, lol.
Posted on April 4, 2010, in Periodtastic and tagged Blog, Feminine Hygiene, Fetish, Interests, Kotex, Maxi Pads, Menstruation, Opinion, Periods, Promotions, Sanitary Napkins, Taboo, Thoughts, Women's Health. Bookmark the permalink. 22 Comments.