Kotex Natural Balance – A Disguised Entry?

Hi Everyone,

Just wanted to provide a small update on a new pad that seems to be sliding its’ way onto Canadian (select stores) Walmart shelves. I just got note from one of my girls who mentioned she picked up a new Kotex line of pad and liners while visiting her local store in Ontario. The new line is supposedly deemed “Kotex Natural Balance” and while she didn’t have any detailed pictures to show me, she did manage to give me a sneak peek via webcam. I was excited to see that Kotex is planning to introduce (hopefully) a new series to North America. As I keep up-to-tabs on new products from the “big 3” pad companies, I didn’t see any notes on the Kotex site about them introducing this new series over, so this almost feels like they’re not ready to push the marketing yet, but decided to put some on the shelves, perhaps to see the reaction of buyers. My friend not only showed me the packaging, but even took one of the pads apart to show me what it looked like and really, I think Kotex is just trying to introduce a new product here, not that it is necessarily “new” worldwide. For instance, Kotex Natural has been around for sale for quite a few years in Hong Kong already and these two lines look very similar, so I have a feeling their pad design and technology is already present and just mimicking what’s available overseas.

The pad hosts a “green tinted” center and a very soft, cottony cover (based on my experiences with Kotex Natural in Hong Kong – not the new Kotex Natural Balance in Canada)

There honestly appears to be very little public information available other than this snapshot of a Trademark Issuance which looks pretty recent:

KOTEX NATURAL BALANCE

By: KIMBERLY-CLARK WORLDWIDE, INC. tweet it Tweet Logo Share on Facebook
Feminine care products, namely, sanitary napkins, pantiliners and tampons

Perfect for these industries

Words that describe this logo

feminine   care   products       sanitary   napkins     pantiliners   tampons
This is a brand page for the KOTEX NATURAL BALANCE trademark by KIMBERLY-CLARK WORLDWIDE, INC. in Neenah, WI, 54956. Write a review about a product or service associated with this KOTEX NATURAL BALANCE trademark. Or, contact the owner KIMBERLY-CLARK WORLDWIDE, INC. of the KOTEX NATURAL BALANCE trademark by filing a request to communicate with the Legal Correspondent for licensing, use, and/or questions related to the KOTEX NATURAL BALANCE trademark.
On Tuesday, March 22, 2011, a U.S. federal trademark registration was filed for KOTEX NATURAL BALANCE by KIMBERLY-CLARK WORLDWIDE, INC., Neenah, WI 54956. The USPTO has given the KOTEX NATURAL BALANCE trademark serial number of 85273181. The current federal status of this trademark filing is NOTICE OF ALLOWANCE – ISSUED. The correspondent listed for KOTEX NATURAL BALANCE is AIMEE A. ZALESKI of KIMBERLY-CLARK WORLDWIDE, INC., 2300 WINCHESTER RD, NEENAH, WI 54956-9321 . The KOTEX NATURAL BALANCE trademark is filed in the category of Pharmaceutical Products . The description provided to the USPTO for KOTEX NATURAL BALANCE is Feminine care products, namely, sanitary napkins, pantiliners and tampons.

Word Mark:

KOTEX NATURAL BALANCE

Status/Status Date:

NOTICE OF ALLOWANCE – ISSUED

8/2/2011

Serial Number:

85273181

Filing Date:

3/22/2011

Registration Number:

NOT AVAILABLE

Registration Date:

NOT AVAILABLE

Goods and Services:

Feminine care products, namely, sanitary napkins, pantiliners and tampons

Mark Description:

NOT AVAILABLE

Type Of Mark:

TradeMark

Published For Opposition Date:

6/7/2011

Last Applicant/Owner:

KIMBERLY-CLARK WORLDWIDE, INC.Neenah, WI 54956

Mark Drawing Code:

Standard Character Mark

Design Search:

(NO DATA)

Register Type:

Principal

Disclaimer:

(NOT AVAILABLE)

Correspondent:

KIMBERLY-CLARK WORLDWIDE, INC.
2300 WINCHESTER RD
NEENAH, WI 54956-9321
Classification Information
International Class Code(s): 005
US Class Code(s): 006, 018, 044, 046, 051, 052
Primary Class: Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
Class(es) Status: Active
First Use Anywhere: NOT PROVIDED
First Use In Commerce: NOT PROVIDED

The above information is quoted from: http://www.trademarkia.com/kotex-natural-balance-85273181.html– I do not own it.

Since I can’t find any information on the Kotex Natural Balance, if it’s anything like the ones in HK, the whole basis of this line is to create an organic line of Kotex pads, usually with comfortable top-sheet, pH balanced lotion/herbal mask and an organically created fresh, non-pungent scent. This is not verified information so don’t go quoting me on it, nevertheless, I’m very excited at the opportunity to see a new line of pads (especially one brought over “from home”) in Canada! They may be introducing this just like they did with the U by Kotex… very silent, “leaked” (haha, what a great pun) a bit of information out on the internet and then waited for the hype to being before going on an explosive marketing campaign. Either that, or Walmart might just have some left-over stock somewhere that they decided to sell and discontinue. Certainly, that would make me sad 😛 The Kotex Natural’s which I tested were lovely, so if they do “go big” here, it might even put up some competition of organic-pad market and might also affect sales of their UbK line (but doesn’t really matter, the money from ANY of their products all fall into the same coffers anyways).

Do you have any big information on this product that you’d like to bring into the light? If so, feel free to post or comment or contact me!

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About Prexus Swyftwynd

Probably not a good idea for you to know anything about me....

Posted on October 9, 2011, in Periodtastic and tagged , , , , , , , , . Bookmark the permalink. Leave a comment.

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