Was reading up Kayo’s as usual and found two new pad-series posted up! Credit goes to college flowlover for the find. Looks like Always is trying to slowly seep into Tena and Poise market-share with incontinence products…. how Always will fare, we’ll find out soon enough!
Always Maxi LeakGuard Plus Pads with Odor Lock
Information quoted from Always.com:
Unlock the best-kept secret in protection — NEW Always Maxi LeakGuard™ PLUS Long Super with Odor Lock™. For an active life with a sensitive bladder, you need a pad that does more than just absorb. That’s why we’ve created reliable, discreet protection you can use without changing your lifestyle. It absorbs in seconds and neutralizes odors due to urine and menstruation for hours. Plus, the soft, top layer helps keep you comfortable, while body-hugging channels help protect you against sudden leaks.
and condensed information from the PGeStore:
Always Maxi LeakGuard Plus Odor Lock ABSORBS in seconds. NEUTRALIZES odors for hours.
- The comfort and security you need to help you feel protected
- Super soft cover
- Helps eliminate and neutralize odors
- Absorbs quickly to help protect you from leaks
- It feels good to be so confident every day
- Without Wings
- Lightly Scented
Directions: To Use: Remove Pad from disposable wrapper, apply pad to underwear To Dispose: Remove Pad from underwear, wrap in disposable wrapper, throw in trash. Do not throw out Pad in toilet.
U By Kotex Tween Ultra Thin Pad
Information quoted from Kotex:
Product Features * Serious attitude. Serious protection for smaller sizes designed for a Tween * CleanWear cover for a clean and fresh feeling. MicroMax core locks in fluid fast. * Tru-fit wings help this baby stay put. * Folded and wrapped * Easy Open Wrapper in fun, bold colors. Product Description Product Description U by Kotex Tween Ultra Thin Pad w/Wings
Totally cool that there are finally some new pads hitting the market! Of course the UbK pads are just an extension of their existing pad line, but the new Always will be similar to the Envive by Always that they have in other parts of the world. I hope this will reach Canada soon since the above information were for the US only sadly 😦 However, it’ll only be a matter of time until it gets here (just like usual, we’re slow) and I’ll be monitoring pad-news and the store shelves closely 😀 If anyone has any Canadian information on this, please feel free to let me know!
I always debated whether or not to post this. No, this isn’t “new” at all, but I just thought it’d be too “common” for me to post this, but at the same time, being a blog on menstruation, how could I possibly not have this on my site? This letter made me chuckle, whether real or fake – it’s a pretty accurate description of their periods for some women.
This was a letter sent to Proctor and Gamble (P&G) regarding their “Have a Happy Period” imprint on their wings sticky adhesive.
Dear Mr. Thatcher,
I have been a loyal user of your Always maxi pads for over 20 years and I appreciate many of their features. Why, without the LeakGuard Core(tm) or Dri-Weave(tm) absorbency, I’d probably never go horseback riding or salsa dancing, and I’d certainly steer clear of running up and down the beach in tight, white shorts. But my favourite feature has to be your revolutionary Flexi-Wings. Kudos on being the only company smart enough to realize how crucial it is that maxi pads be aerodynamic. I can’t tell you how safe and secure I feel each month knowing there’s a little F-16 in my pants.
Have you ever had a menstrual period, Mr. Thatcher? Ever suffered from “the curse”? I’m guessing you haven’t. Well, my ‘time of the month’ is starting right now. As I type, I can already feel hormonal forces violently surging through my body. Just a few minutes from now, my body will adjust and I’ll be transformed into what my husband likes to call “an inbred hillbilly with knife skills.” Isn’t the human body amazing?
As Branch Manager in the Feminine-hygiene Division, you’ve no doubt seen quite a bit of research on what exactly happens during your customers’ monthly visits from “Aunt Flo”. Therefore, you must know about the bloating, puffiness, and cramping we endure, and about our intense mood swings, crying jags, and out-of-control behaviour. You surely realize it’s a tough time for most women. In fact, only last week, my friend Jennifer fought the violent urge to shove her boyfriend’s testicles into a George Foreman Grill just because he told her he thought Grey’s Anatomy was written by drunken chimps. Crazy! The point is, sir, you of all people must realize that America is just crawling with homicidal maniacs in Capri pants… which brings me to the reason for my letter.
Last month, while in the throes of cramping so painful I wanted to reach inside my body and yank out my uterus, I opened an Always maxi-pad, and there, printed on the adhesive backing, were these words: “Have a Happy Period”.
“Are you fucking kidding me?”
What I mean is, does any part of your tiny middle-manager brain really think happiness – actual smiling, laughing happiness – is possible during a menstrual period? Did anything mentioned above sound the least bit pleasurable? Well, did it, James? FYI, unless you’re some kind of sick S&M freak girl, there will never be anything “happy” about a day in which you have to jack yourself up on Motrin and Kahlua and lock yourself in your house just so you don’t march down to the local Walgreen’s armed with a hunting rifle and a sketchy plan to end your life in a blaze of glory.
For the love of God, pull your head out, man! If you just have to slap a moronic message on a maxi pad, wouldn’t it make more sense to say something that’s actually pertinent, like “Put Down the Hammer” or “Vehicular Manslaughter Is Wrong”, or are you just picking on us?
Sir, please inform your Accounting Department that, effective immediately, there will be an $8 drop in monthly profits, for have chosen to take my maxi-pad business elsewhere. And though I will certainly miss your Flex-Wings, I will not for one minute miss your brand of condescending bullshit. And that’s a promise I will keep… Always.
😀 this is awesome!
Lookie what I found today on the news 😛 Looks like I’m going to have to download it on my iPhone and see how good it is 😀 But… I’m too tired right now, so enjoy the article and I’ll update on it later with what neato (or non-neato) things I find! 😆 I’m telling you though, I still do rather like the customized calendar that I built for myself, haha. The below article is an excerpt of the original information from a website and I am not the author of it…
It’ll be pretty interesting to see what menstruating women think of this!
P&G Always® Brand Co-Creates Customized Period and Ovulation Application with the Help of Experts
CINCINNATI, Nov. 9, 2010
CINCINNATI, Nov. 9, 2010 /PRNewswire/ — Always, the leader in feminine protection, just launched its Always Me™ mobile application – a comprehensive and unique period and ovulation tracker. The application was designed with input from a select group of women-focused Web site editors, bloggers and female health experts to help satisfy a fundamental need for women. Not just a standard period and ovulation tracker, the Always Me application is a personalized, on-the-go application that helps women manage their cycles and offers timely support and advice.
“A key motivator for us was the reality that while all women establish daily routines and different ways to manage their monthly cycles, they are also looking for solutions to help make their lives a little easier,” said Courtney Schuster, Always Global Brand Manager. “In an age where our phones connect us to our family, friends and on-demand content, we created the Always Me mobile app to help women stay connected with their bodies in a current, customizable way.”
Throughout life, a woman will inevitably have questions regarding her monthly cycle and want to have that information instantly at her fingertips. One of the unique features of Always Me is a personalized question and answer function to address any personal or intimate questions that she may have. Consumers can submit a question related to their menstrual cycle, and a health professional will provide a timely answer within 24 hours. Now available for free download in the Apple iTunes Store, Always Me features the following:
- Comprehensive, interactive tracker and calendar to help manage a woman’s period/cycle
- Personalized, expert Q&A function for users to submit private, personal questions
- “Shop Always” button for discreet, immediate and direct online purchase of Always feminine hygiene products from one’s mobile device as well as a store locator
- Reminder notifications for anticipated arrival of period or ovulation
- Tips on topics ranging from how to better manage one’s cycle, health matters, exercise, etc.
- Compatible with the iTouch™, iPad™ and iPhone™
As part of the co-creation process, P&G provided a preview of the application to key influencers, including OB/GYNs, female cycle experts, women’s media and bloggers. Influencers reviewed the application to test functionality and provided comments on their user experience.
Looking ahead, P&G has plans to expand the mobile application to include a wide range of useful information and tips for various aspects of a woman’s life, including skin, hair and beauty care – areas that can be affected during a women’s monthly cycle. Always Me will continue to evolve as a resource for women, and consumer ratings and feedback will influence upgraded versions.
Always®, the world’s leader in feminine protection, offers a wide range of feminine pads, wipes and pantiliners designed to fit different body types, period flows and preferences. The Always line of feminine products includes Always Infinity™, Always Ultra Thins, Always Maxis, Always Pantiliners and Always Feminine Wipes. Please visit www.always.com for more information.
Added 12/03/2010: WOW! I found an excellent review of the app, so I’m just going to direct everyone to such a wonderful write-up instead of writing my own! Drop by http://mediaegg.wordpress.com/2010/12/03/proctor-gamble-target-women-via-mobile/ I’m very happy to have bumped into this blog and entry 😀